Individualised Care
Treatment recommendations informed by consultations, concerns and individual goals.
Our story
Established in 2020, AlphaDermis was founded as Melbourne’s first male-focused aesthetic clinic, creating a more welcoming space for men to explore professional aesthetic treatments. Today, we proudly welcome clients of all genders, with the same commitment to personalised care that shaped our beginnings.
The person behind the brand
Edin Premtic started AlphaDermis in Thornbury in 2020 because most skin clinics were designed with women in mind, from the décor to the treatment menus to the way treatments were explained. Plenty of men wanted better skin but did not feel the clinic was for them, so he built one where they would.
As a male aesthetician, Edin knows how many people put off looking after their skin because they do not know where to start. His job is to make that easy: assess the skin properly, explain what is going on, say what will help and what is a waste of money, and only then treat.
Six years on, the clinic treats everyone with that same approach. The treatment menu has grown from facials and laser hair removal to skin needling, peels, Pico laser, body treatments and teeth whitening, and in 2026 the AlphaDermis Academy began passing the method on to other practitioners.
Edin Premtic · Founder & Head Therapist
The AlphaDermis journey
AlphaDermis opens in Thornbury as Melbourne’s first male-focused aesthetic clinic, welcoming all genders from day one.
First year of Fresha’s Highly Recommended recognition, repeated in 2024, 2025 and 2026.
Professional education, 1:1 training and business coaching, taught from inside the clinic.
The clinic’s professional skincare and treatment packages move online for home delivery and click & collect.
The AlphaDermis experience
AlphaDermis is a founder-led clinic. Every treatment plan is built by Edin, and every visit happens in the same calm, private rooms on Collins Street. Our therapists work to the same assess-first approach, so the experience is consistent whoever you see.
Our approach
Treatment recommendations informed by consultations, concerns and individual goals.
Clear explanations, realistic expectations and informed treatment decisions.
A range of professional aesthetic treatments selected according to suitability.
A welcoming approach to professional skin and aesthetic treatments for all genders.
Client experiences
Reviews from the clients who trust us with their skin, verified on Fresha and Google.
15,000+
Treatments delivered
750+
Verified Fresha reviews
5.0★
Average rating on Fresha
2023–2026
Fresha Highly Recommended
★★★★★“…I wouldn’t trust anybody else, he is amazing and always makes you feel so comfortable! Would highly recommend his clinic to everyone…”
ella devine · Google review · excerpt
★★★★★“…He never pushed any unnecessary products or procedures – instead, he took the time to carefully assess my skin, share his expert opinion, and create a personalised treatment plan. Within just one month, I saw a dramatic improvement…”
Dulcie Browning · Google review · excerpt
★★★★★“I always have complete confidence when receiving treatments at Alphadermis. Add to that expert technicians who only have your best interests at heart. That’s why I will only go to Alphadermis.”
Justin L. · verified Fresha review · Herbs 2 Peel
Your skin. Our expertise.
Discover our personalised approach to professional skin, laser and body treatments.
Questions first? Visit our contact page or call 0474 499 142.